what happened to viathon bikes what happened to viathon bikes

In Europe there's this large French sports goods chain called Decathlon. Walmarts top-of-the-line M.1 hardtail mountain bike has 120mm travel with RockShox components, Stans wheels, Level Ultimate brakes, and Continental tires. By running razor thin margins at insane volumes. The frames are customized for REI's product line and highly durable. While you could swap to 650B wheels, and the bike can carry a front rack, there isnt a lot of versatility built in here beyond that. The brand is starting with three models . This may have been mentioned already but Im not gonna read everything. Walmart is long known as the home of low cost bic. Then delivered directly from us to youwith an easy assembly process to get you riding as quickly as possible. According to the designer and engineer, Kevin Quan of Kevin Quan Studios, Viathon manufactures frames at the factory, making the best bikes you can think of.. The rolex is just a bunch of metal gears and springs where the casio has a better computer in it than what got us to the moon! Savvy consumers may baulk at the Walmart connections not just because of the value connotations but also the corporates reputation for poor labour relations but nor is Viathon a bike brand for the decal-focussed. One of the podcasts I listen to (maybe Singletracks?) Kev has 43,000 subscribers. 1. 1600 is still not going to mitigate the way this bike rides, and that is maybe something some folks wouldnt be willing to compromise on at any price. This is not meant to be in support or against Viathon or Walmart, but there's a few things people here are missing. It's been just about four months since a line of consumer-direct carbon road, gravel and mountain bikes premiered from a new brand called Viathon, emerging out of the bright Sea Otter sunshine like the goddess Athena springing full-formed from the forehead of Zeus. And Kawasaki employs a lot more people in R and D and production than a typical bike company, thats my guess. Press J to jump to the feed. As technical editor Dan Cavallari pointed out in our sister publication VeloNews, "Viathon ticks almost all the high-end boxes for a bike with a lower pricepoint. Hi all Thanks for the reviews and updates. All the frames are carbon fiber, and the gravel and road models fit solidly within current design trends that prize features like disc brakes and clearance for wider tires. They were puzzled by it, because the market for a pure XC race bike is pretty small compared to more general modern geometry hardtails that are built for "fun.". Re: Viathon G1 Rival being good (but not spectacular) value Was that determination based on list price ($2,498)? But once you lend them a bike and let them tear it up, they are all-in, 99% of the time pending an injury. Viathons G.1 gravel bike requires the same build. Not everybody has great trail access, but almost everybody has access to dirt roads.. But the bikes are neither crap nor cheap. Whole Foods kinda sells bikes through their shit parent company Amazon. The GVR is designed for the speed of race day and fast-paced action on pave and open fire road sections. The multi-tier distribution model of sporting goods companies doesn't help either but it's a reality that's likely not going to change. Hopefully the forks won't be on backwards. Will these bikes be sold in a box and assembled by the owner? Have your questions answered, get a virtual tour of our showroom, collect measurements, or talk about financing options. Viathon is run as a digitally native vertical brand, a phrase coined by Andy Dunn, founder of US menswear brand Bonobos. @Greg B We did not experience that issue, but as you say, the clearances are minimal, and that is not an uncommon issue with many combinations of calipers/wheels. $2000 is still steep for an entry level hardtail, especially without at 27.5+ option. I've bought many clothing items from them, trekking boots etc and I was perfectly happy with the price/quality ratio. GravelNut April 10, 2019, . According to Spinhirne-Martin, Walmart is not currently planning store-based service departments. Again- something we cannot make a call on. Let's see the salaries of engineers at Specialized giving us all these "advancements" in recent years that 90% of people riding mountain bicycles on trails don't need. 12-speed, electronic shifting, handlebar diameter changes, four piston brakes, blah blah don't need. So this is competing against the Ibis DV9? We could ship anywhere but Im concerned about customer service, because I dont have distributor partners globally. Or on the other hand, that lower price may be just the ticket to smooth out the ride. Who the fuck cares where it came from, so long as it is a good bike. yup. He designed Turner and Cube bikes, the first Pivots, and Diamondbacks for 5 years. I will also say again that for the extra money, a RedShift ShockStop stem cures that front end issue. This move isn't all too surprising. Industry watchers may remember the last time Walmart tried to get into the carbon bike game, which as I recall was about ten years ago. Not sure where you were getting the 2400 price tag before price drop because I seen reviews months ago and 1900 was the price then not 2400. 'Box-store bike' takes on a whole new meaning as Walmart launches Viathonn, a private high-end cycling brand. Don't think too fast. Sign up to receive GearJunkie content direct to your inbox. Pinterest. And cost of owenership for the V10 is probably about the same as for a 450. Who makes Viathon frames? Press question mark to learn the rest of the keyboard shortcuts The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 hardtail mountain bike. When everyones selling a $3,500-ish Shimano Ultegra disc-equipped carbon gravel bike with an oversize headtube, asymmetric rear triangle, and scads of tire clearance, its a little hard to stand apart from the crowdeven when there are real differences. Tommaso Sentiero Gravel Bike, Shimano Claris Adventure Bike with Disc Brakes, Extra Wide Tires, Perfect for Road Or Dirt Trail Touring, Matte Black, Red Visit the Tommaso Store 60 ratings | 40 answered questions Price: $844.99 Color: Matte Black/Red Size: Select See more About this item Managing editor Dean Yobbi told the story in BRAIN's May dead-trees issue and online as well. If successful, Viathon can be rolled out widely, claimed Spinhirne-Martin.With the backing of Walmart, we can scale very quickly., Im focusing on the US right now. Viathon's goals seem to be crystal clear with the R.1: Build a race-ready road bike for a high-end audience without the high-end price tag. That wont set it apart in a highly competitive market or bring high-end tech to a new market of people. My point is, the greater MTB industry is set to explode, but the issue of entry level cost is still a major concern for people who simply are not willing to dish out >$1000 for a bike, and unfortunately, for anything less than that, you are crippled with lousy geometry, fall-apart components, and a not-so-fun early experience. The Boundary has the geometry of a road bike with the heart and handling of a trail bike so you can rumble confidently across all kinds of mixed terrain and races. Its a fine balance caused by the nature of disc brake calipers, front wheel spacing, hub flange spacing, and wheel design. They want tech, they want new features, they want new stuff. Spinhirne-Martin says Walmart is launching with the hardtail to fill in holes in what they already offer on the Walmart.com marketplace. Moto shops are fine with 35% margin where most bike shops wouldnt talk to you without keystone margins (50%). There hasn't been a new supersport motorcycle design from ANYONE in like over a decade. WHO WOULD HAVE THOUGHT? All rights reserved, an opinion column about Viathon's unique formation, Workers at REI Cleveland store vote to join union, Hi-Torque closes Road Bike Action and Electric Bike Action magazines, Top Executives Tackling Biggest Bike Industry Challenges at the 2023 Bicycle Leadership Conference, Suplest shoes now available in North America through Blacksmith Cycle, NY City Council passes lithium-ion battery safety package. We wanted to create a non-intimidating platform, said Spinhirne-Martin. A Viathon representative told me that Walmart simply wanted the story to be more about the bikes than the company behind them. Its name is Viathon. Having 29 wheels means that you need less fork travel, leading to a reduction of the pedal bob effect. As it is not a pinnacle that can be reached, it is an ongoing process of always honing, evolving, & refining the way our bikes feel. But Im a little mystified that the mountain bike is a cross-country hardtail 29er, a style of bike thats pretty out of fashion at the moment. The average person is a Walmart shopper, he says. Writing in 2016, Dunn wrote: Digitally native vertical brands (DNVBs) are maniacally focused on the customer experience and they interact, transact, and story-tell to consumers primarily on the web., Dunn added: The DNVB is born on the internet. But there aren't enough spec details to tell what we're looking at. Will people buy them? I built the brand without them knowing about it at all, reveals Spinhirne-Martin. Bike MSRP vs. what people actually pay is a whole nother conversation. We will strive to give our honest thoughts and views throughout. Now, if Viathon frames were suddenly produced in the USA my American hands, with progressive geometry and class leading weights, that might be a different story - but a Taiwanese sourced frame that is pretty much identical to a Hong Fu or Workswell or whatever isn't really a selling point, especially when it costs a few grand. And its not as though it was even that expensive to create, at least not in Walmart terms. A 69.5-degree head angle and 73.6-degree seat tube angle are what many brands had a few years ago. Does a rising tide lift all boats? The load is transmitted through four large bearings and a large 19mm chunk of steel. However; on crushed rock and rough surfaces, the overly-stiff front fork can be a liability when it comes to rider comfort. Viathons carbon bikes retail online for between $2,300 and $6,000. what happened to viathon bikes Byjunho 3, 2022 At Viathon, we believe that great bikes make riding more fun. The SRAM components and Zipp cockpit pieces are quality bits that should last the rider quite some time. Buyers have 60 days from purchase to return the bike, and it can be new or used. And I want to get more people on bikes. not bad at all. It has longer, slacker geometry than its road bike cousin and different tube shaping. But Walmart. Nope: while the bikes its offering look to be good quality and competitively priced, the reason that Viathons entry turned heads is whos behind it: Walmart. We cannot predict, or really have a way to know, when, or by how much, a brand is going to discount a product. The mountain bike is the perfect companion to discover new things off the beaten track. Read more. Order today! Certainly Viathon's not to that point yet, but time will tell. The difference is being wholly owned by US hypermarket chain Walmart. A torque wrench is included to help the customer tighten screws appropriately. And failing. For now, no. Dave Rome Apr 2020. Right. Probably trying to compete with REI. Twitter. Get 40% off Select Items ViathonBicycles.com w/ Coupon (Activate). 3 for online traffic after Google and Amazon. What is this, a bicycle for ants?? houses for sale hervey bay $250,000 to; gwinnett county gun show 2021; eagle point elementary school staff; super shuttle sanford airport Why would pile-em-high-sell-em-cheap Walmart be interested in such a high-end part of the bicycle market when the market-dominating retailer is already Americas biggest seller of keenly priced bicycles? When I worked for Fly racing in sales it was a tough barrier going from Moto shops to bicycle. And every single article, including this one, focuses on the Walmart ownership. It's been just about four months since a line of consumer-direct carbon road, gravel and mountain bikes premiered from a new brand called Viathon, emerging out of the bright Sea Otter sunshine like the goddess Athena springing full-formed from the forehead of Zeus. A long wheelbase and dropped chainstay design supports wide rubber and rough riding conditions. Crickets. I'll bet. this will fail big time not just a little. . Viathon's staff is made up of bike industry veterans, and the company has partnered with Kevin Quan Studios for its design and engineering. VIATHON M.1 MOUNTAIN BIKE PROMO VIDEO: M.1 | XX1 Eagleproduct description: One of the lightest, fastest mountain race machines that money can buy, the top-line M.1 delivers a SRAM XX1 Eagle drivetrain for race-proven, single-ring shifting performance. its true, For everyone else. A Redshift Sports ShockStop Stem tamed the harsh vibrations coming from the Viathons beefy carbon fork. All Viathon bikes come with a 2-year warranty. Press J to jump to the feed. On its own, Viathon strikes me as a modestly interesting enthusiast brand with some solid, value-oriented bikes that feature industry-standard design and technology. Maybe. Seems like an easy decision there. As much as I agree with the general sentiment, there are some other factors that tend to get overlooked in this comparison: Wal-Mart has these pretzel bites with beer cheese for like $2 bucks, pretty freakin awesome after a ride. Time for competition to drive down the absurd prices on bikes. Walmart's first mountain bike offering is a carbon hardtail called the M.1. Shoppers will have four build choices per model. It uses four R12 bearings and everything is held together by the crank's 19mm spindle. No mention of gearing. Someone asked above how can they sell for this much cheaper? Considering the Walmart shopper and what bike theyre on now, the answer is probably yes. We tested ways to dial out that feeling, like installing a ShockStop stem, and even to the point of using ridiculously low tire pressures, but as is, this bike is on the harsh side. I might consider buying it for the components. as all the other big brands. It is aimed squarely at millennials and digital natives. You could get a 450 for the same as a well optioned V10. $$$ Outdoor & Sporting Goods Company Privacy Policy Photos See all Videos See all 0:11 And other direct-to-consumer brands like Canyon have a big head start on Viathon in terms of reputation. The bikes themselves, it was agreed, were competently designed and engineered, and marketed by respected industry professionals with big-brand credentials. has lg fixed their compressor issues 2020. Manufacturing costs vary inversely with manufacturing rate. I dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart, right or wrong as that is. It can take 650b wheels with up to 2.1-inch tires, or 700c wheels with up to 51mm tires. I dont shop at Walmart anyway since they decided to blame guns for violence. By signing up for email newsletters, you agree to GearJunkie's, Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to email a link to a friend (Opens in new window). The bikes are clean and simple, classy but without any fanfare. The frame costs just the same as a TCR frame, without the TCR reputation. Tapping into the gravel and bikepacking trends is the G.1, with the frameset and 105 options priced identically to the R.1. The FD was 105 as was the 10 sp cassette. At least they dont come with pegs. The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 hardtail mountain bike. Not that Viathon is going mass-market anytime soon. The issue with Walmart isn't how the founders choose to spend their billions, but the effect that Walmart has on local economies. Stock yz250 is a joke compared to what actual supercross athletes ride. Did Viathon offer some bold new technology,jaw-dropping value, or an irresistible brand story? You think bikes v motos are bad, hell you can get a casio watch for 1000x less than a rolex. Create an account to follow your favorite communities and start taking part in conversations. what happened to viathon bikes. Its one of the biggest online merchants in the world, No. Which raises the question who is the brand aiming to reach? I'm guessing this is Plan B to get the bike seen by more people Will it actually be in the store or order online with instore pickup or delivery? The tire clearances are a bit on the restrictive side as well. Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. It can take 650b wheels with up to 2.1-inch tires, or 700c wheels with. The big-box retailer is trying to cater to cycling enthusiasts with a line of three new carbon rides. Love lower price bikes and bringing the MTB sport to more people.. So, we feel this is a good bike, but maybe that stiffness and the specifics on spec and business model are not for everyone. Second, the designers chose to mount a dropper seatpost as standard equipment on the M.1. Y'all talk a big game about wanting more low-priced options but no one is out there actually buying them - I do P&A analysis for a bike distributors, I would know. @alex There are better bikes in regard to front end compliance than the Viathon. Viathonbicycles.com has more info. Oh that bike would make a good gift for my grandchild, so he stops playing mine craft and go outside a bit. The bike arrives 98 percent pre-assembled the customer has to tighten on pedals, install the front wheel, and attach the front face plate over the handlebar. If the demand for an entry level bike is there, then they can produce enough units to make it financially viable. As for the wheels, Viathon M.1 GX Eagle 2021, has a 29 aluminum model. And does it matter, because the nut is now unusable? Compare prices, components, suspension, reviews, images and more on current and past MTB's. You can even share reviews, comments and questions on mountain bikes. Now with over twenty years under our belt we know more than ever how important the ride really is. Its not a bad platform though, and for the right situations, it would serve the rider spectacularly well. And who cares what other people think? Then theres the idiots who think they can get 1500 for their POS 1988 cr125. Boost? Outside's long reads email newsletter features our strongest writing, most ambitious reporting, and award-winning storytelling about the outdoors. This segment of the gravel bike market has fierce competition for your attention, and Viathons G1 doesnt strike us as being outstanding from much of what is offered now.